NORTHBEAM
MANCHESTER, UK  ·  EST. 2019  ·  SO9 PHA

§ 0.0  —  BRAND IDENTITY FOR SERIES A & B SAAS

Brand systems that survive Series B.

Northbeam is a brand identity studio in Manchester. We do strategy, identity, and application for ambitious SaaS founders who have outgrown what they built at seed. Eight years of senior agency experience. Sixteen engagements a year. One hundred per cent inbound, by referral and reputation.

SELECTED CLIENTS

SailpointTesseraLattice FieldComposeFettleNorthwindVintry

§ 01.0
THE OFFER

A four-phase project. Eighteen to twenty-two weeks. Sixty thousand pounds and up.

We don't do logo refreshes. We don't do "brand consultations". We don't take projects under thirty-five thousand pounds. The work is too involved to be useful at any smaller scope, and we'd rather decline a project than charge less than it costs to do it well.

What we do: brand strategy, identity systems, brand applications across the surfaces that matter, and the operations layer that lets your team apply the brand without us. A complete arc.

§ 01.1
WHAT WE DON'T DO

NOTLogo refreshes. The mark is downstream of the strategy.
NOTProjects under thirty-five thousand. Anything smaller is a different kind of work.
NOTDesign augmentation for in-house teams. Hire contractors.
NOTMore than one client per category at a time. Conflict of conviction.
NOTPitches. Two-week paid discovery, then a real decision.

§ 01.2
IF THIS IS YOU

Two paragraphs from you, an honest reply within 24 hours from Lisa or Daniel. No sales sequence. No CRM enrolment.

§ 02.0
SELECTED WORK

Sixteen engagements a year. Three we'll talk about here.

TESSERA DATA INFRASTRUCTURE
TESSERA2024 — Identity + brand ops
A wordmark that survives 8pt UI labels.
Tessera came to us as a Series B data-infra company whose previous identity had been pieced together in-house since 2021. We rebuilt the mark, set the type system from scratch, and shipped a brand-ops Notion that their three designers ran independently within a fortnight.
SAILPOINT
SAILPOINT2023 — Strategy + identity
Repositioning for Series C.
A four-week strategy sprint followed by full identity. Used by the leadership team in the Series C investor deck the following month.
FETTLE OCCUPATIONAL HEALTH SAAS
FETTLE2024 — Full programme
The complete arc.
All four phases, eighteen weeks. Now operates as the brand book Fettle's team applies daily without studio involvement.
COMPOSE
COMPOSE2024 — Identity + application
Type-first. System-second.
A modular identity built from a single custom typeface. The system has been applied across product, marketing, OOH, and recruitment without us touching it since handover.

§ 02.1
FROM THIS WORK

Detailed write-ups, including the strategy work that came before each identity, are available in conversation. We don't publish them on the site.

§ 03.0
HOW IT RUNS

Four phases. Eighteen to twenty-two weeks.

P0
Strategy Positioning, voice, audience clarity, market context. Workshops with leadership, written deliverable, one revision round.
4 WEEKS
£18k–28k
P1
Identity Mark, type system, palette, motion principles, photographic direction. The asset library the brand books from.
8 WEEKS
£35k–55k
P2
Application Website hero, sales deck, OOH, swag, key UI surfaces. Scope set in P0, locked before P1 finishes.
6 WEEKS
£18k–40k
P3
Operations (optional) Notion brand book, asset library, team onboarding. Lets your team apply the brand without coming back to us.
4 WEEKS
£8k–20k

§ 03.1
SCOPE A PROJECT

If you're between Series A and B and the brand isn't holding up, a 30-minute conversation is the next step. We'll tell you honestly whether the work makes sense for you now or in six months.

§ 04.0
WHAT WE BELIEVE

The brand is downstream of the thesis.

Good identity is invisible until it disappears.

You don't need a logo refresh. You need a brand that survives the next round.

The fee is whatever it costs to do the work properly. Anything less is dishonest.

The studio works for the founder. Not the marketing committee.

CITED IN

It's Nice ThatBrand NewIdentity DesignedCreative ReviewSidebar

§ 05.0  —  THE ONE CTA

Open in your calendar. Lisa or Daniel picks up. No pitch. No proposal at the end of it. A conversation about whether the work is right for you.